October 27, 2022
The Current State of Influencer Marketing
Influencers seem to be everywhere these days, but with so many options out there, how can businesses find the best way to take advantage, and avoid being taken advantage of in the process?
In this lesson we’ll look at what it actually means to have “influence,” how it can be used whether you have a budget or not, and what the most effective influencer campaigns all have in common.
Regardless of your size, location, or type of organization, influence is affecting the way that you attract and retain guests right now, so join us to take control and figure out how you can influence the influencers.
Meet your instructor
President, Junction Consulting; eLearningU
Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.