July 13, 2023
Creating Blog Posts that Get Found
Content marketing, especially website content, is alive and well in the world of tourism marketing. In this session you’ll learn to research high value keywords that your potential guests are searching for, plan content that they’ll love, and optimize your posts so that search engines make your content easy to find.
Whether you’re creating trip itineraries, seasonal content or thought leadership content, this lesson will focus your ideas and leverage your posts to attract more people to your website.
Whether you’re creating trip itineraries, seasonal content or thought leadership content, this lesson will focus your ideas and leverage your posts to attract more people to your website.
Lesson Overview
What you'll learn
Created for:
Lesson Content
Meet your Instructor
Conner Galway
President, Junction Consulting; eLearningU
Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.