July 13, 2023

Creating Blog Posts that Get Found

Content marketing, especially website content, is alive and well in the world of tourism marketing. In this session you’ll learn to research high value keywords that your potential guests are searching for, plan content that they’ll love, and optimize your posts so that search engines make your content easy to find.

Whether you’re creating trip itineraries, seasonal content or thought leadership content, this lesson will focus your ideas and leverage your posts to attract more people to your website.
Write your awesome label here.

Lesson Overview

Plan, create, and optimize blog posts to attract high quality website traffic.

 What you'll learn

  • Use free online tools to identify search terms that your audience is looking for
  • Plan content that will satisfy their searches
  • Optimize your posts so that search engines find them, index them, and show them to more people who are searching

 Created for:

  • Content creators
  • Marketing managers
  • Copywriters
  • Digital marketers

Lesson Content

Meet your Instructor

Conner Galway
President, Junction Consulting; eLearningU

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author