December 8, 2022

Content that Cuts Through in a Crowded Market

There are few markets in the world more competitive than the Toronto hospitality scene, and yet Evelyn Chick has launched and operates not just one, but three thriving businesses. She shares how storytelling, community, and content creation aren’t just buzzwords, but essential pillars of her businesses, plus how she manages to somehow get everything done.

She also shares how she made the choice to take a public stand for her staff, and the reaction that she got when she did.
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Lesson Overview

In this conversation you’ll hear about how Evelyn balances competition vs collaboration, why every marketing strategy should be rooted in a story, and how an award-winning cocktail bartender became a serial entrepreneur.

 What you'll learn

  • Launching a new business
  • Managing social media content
  • Responding to reviews
  • Strategic positioning

 Created for:

  • Entrepreneurs
  • Business owners
  • Content Creators

Lesson Content

Meet your instructor

Evelyn Chick
Owner, Love of Cocktails; AHMA & Simpl Things

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author