June 16th, 2022

Connecting with the Chinese Travel Market Through Digital Marketing

The global Chinese travel market is one of the largest, and most misunderstood opportunities for tourism marketers. In this session we'll be joined by the owner of an agency that specializes in helping brands to connect with the Chinese markets using the right tools, channels and cultural context.

Learn about how brands select and segment audiences from mainland China, Taiwan, Hong Kong and even the Chinese market that's living here in North America. Uncover the most commonly used social channels, the tactics that are available to travel brands, and what it takes to get set up with a branded social media account in China.
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Lesson Content

Meet our guest speaker

Alex Wan
CEO, Periphery Digital

Alex is the co-founder and CEO of award-winning Vancouver marketing agency Periphery Digital. He was recently named BC Business 30 Under 30 and is armed with a BA in Communications from SFU.

Periphery specializes in bridging the gap between Western businesses and Chinese audiences via performance marketing and culturally-fluent content strategies.
Alex is a tenacious entrepreneur dedicated to empowering his team to do great work through compassion and integrity. His remarkable work ethic and progressive mindset have been a catalyst to Periphery’s explosive growth of over 900% from its inception in 2016.
In 2020 alone, the company saw 80% growth from the previous year. With no signs of slowing down, Periphery is set to become the largest bilingual advertising and WeChat agency in North America.

Learn more about Periphery Digital
Patrick Jones - Course author