December 15, 2022
Collaborative Digital Marketing
Learn how businesses and tourism boards can work together to create better digital guest experiences, which lead to more bookings and happier travellers.
Every business is unique, and so is every destination, which is why it can be so challenging for everyone to collaborate effectively when it comes to digital marketing. In this session we'll uncover the four main technology problems that travel businesses are faced with today and how some destinations are working to solve them, because everyone's goal is an easy, high quality guest experience.
Learn how businesses and tourism boards can work together to create better digital guest experiences, which lead to more bookings and happier travelers.
What you'll learn
Specific ideas and examples of operators and tourism board collaborations
How the role of destination marketing organizations has evolved
Measuring the success of digital marketing efforts when you don’t have online booking
Creating content and collaborations that focus on supporting travelers
Tourism marketing leaders
Business looking for ways collaborate with their tourism board
Meet your instructor
CEO, Tourism Technology Co.
Matthew Thomas has seen the tourism industry from every angle. He founded and scaled the tourism business Bend Bus before becoming a DMO manager and consultant. He has a master's degree in Strategic Foresight & Innovation from OCAD University and a certificate in cultural planning from the University of British Columbia. He is a co-founder and Chief Executive Officer at the newly formed Tourism Technology Company.