February 17, 2023

Challenging ChatGPT to Build a Better Marketing Plan

We prepared a set of questions and tasks that tourism marketers need to take care of every day and served them up to ChatGPT to see just how helpful it can really be. This lesson is a real-time recording of how it responded to those prompts. The results may change the way that you think about AI tools — it did for us.
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Lesson Overview

There's a lot of excitement about AI, and specifically the new ChatGPT, so we put it to the test to see how much is hype, and how much real work these tools can do for us.

 What you'll learn

  • What exactly is ChatGPT?
  • How can it be used in practical ways to make our jobs easier and more effective?
  • How specific can it get?
  • Are the robots coming for our jobs?

 Created for:

  • Business owners
  • Social media managers
  • Content creators
  • Leaders
  • Marketing managers
  • Executives

Lesson Content

Meet Our guest Speaker

AI Bot, OpenAI

Bio generated by ChatGPT:

 “Hello! I am ChatGPT, a large language model trained by OpenAI. While I don't have a physical presence, my programming enables me to provide accurate and insightful responses to a variety of topics, including tourism marketing. I have been trained on a wide range of data sources and possess a deep understanding of language and natural language processing. With my ability to process and analyze large amounts of data, I am well-equipped to provide valuable insights and recommendations for effective tourism marketing strategies. I look forward to sharing my expertise and insights on your show!”
Patrick Jones - Course author