September 16, 2022

The Big Tourism Marketing Rundown — Q3, 2022

A few times each year we take a moment to check in on where we are as an industry — this is one of those opportunities.

We’re all coming off one of the busiest summer seasons in years. What did we learn? What’s changed? This was a live conversation with eLearningU President, Conner Galway, as he shared his research, examples, and lessons on the most relevant tourism marketing topics, including:

  • TikTok vs Reels vs everything else
  • Instagram has changed dramatically – how should we be thinking about it now?
  • If Facebook ads don’t work like they used to, where should we be buying media?
  • Are NFTs still a thing?
  • Snapchat continues its steady growth – especially with AR
  • Email continues to be the most underrated channel in tourism marketing
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Lesson Content

Meet our guest speaker

Conner Galway
President, Junction Consulting; eLearningU

Patrick Jones - Course author