March 31, 2023

The Big Tourism Marketing Rundown — Q1, 2023

The year is off to an exciting start: Travel has made a significant comeback, companies are making investments again, and digital opportunities are everywhere. And yet, the need for digital adoption — especially among smaller businesses — has never been greater. Fortunately, new tools are emerging every day to make it possible for small teams to do more with less.
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Lesson Overview

This Lesson is a look back at the first quarter of 2023: What’s happened, what’s changed, and the major opportunities that have emerged.

 What you'll learn

  • The emergence of AI and how it can be used to 10X your productivity
  • Why the need for digital adoption is more important than ever in 2023
  • How TikTok has gone mainstream, what that means, and who in tourism has jumped on board

 Created for:

  • Destination Marketers
  • Marketing Managers
  • Business owners and executives
  • Marketing Leaders
  • Digital Marketers
  • Marketing Agencies

Lesson Content

Meet your instructor

Conner Galway
President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author