February 24, 2023
Attracting & Retaining the Right Employees with Digital Content
One of the most common quotes in business is “People are our most valuable resource.” Yet most of us have strategies in place to attract guests to our businesses with our digital content, but almost none of us have a plan to attract and retain great staff.
In this workshop, we learn from a live case study of one tourism brand that has taken the same practices that it had already built for guests and applied it to build an outstanding employer brand.
Digital tactics can be applied to recruiting and retaining your people
What you'll learn
How employer brand marketing and guest marketing can benefit each other
What most employer brands get wrong
Building an employee persona
Meet your Instructor
President, Junction Consulting; eLearningU
Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities. Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.