Membership
Level up your skills and career with a growing collection of on-demand lessons from industry experts with practical, real-world experience in tourism digital marketing.
Individual Membership
Unlimited access to on-demand training, with new Lessons added weekly
-
Get started now
$49.00 / month
Organization Membership
Unlimited access for learners across your organization + customized Partner dashboard
email: support@elearningu.com
Gain skills and knowledge from industry experts
Your membership includes instant access to more than 60 recorded lessons, with new content added every single week.
-
[NEW] Create Email Marketing Campaigns that Your Guests Will Love
Learn how to quickly and easily create emails that people will thank you for, including content ideas and step-by-step guidance on how to build a design that you’ll be proud to send.
-
This Week in Digital — May 30, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — May 24, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
[NEW] How to Write Prompts that Get AI Working for You
AI is everywhere these days, but how can it be used in a practical way to help us do better work right now? Learn the 5-step process to write better prompts and start tapping into the super power that is AI, no matter your level of tech expertise.
-
This Week in Digital — May 18, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
[NEW] How to Install & Use Google Analytics 4
For the first time in 17 years, Google is making a major change to the way that its Analytics tool operates. Learn exactly what’s changing, how to switch your website over, and what to expect once you open up your new GA4 dashboard.
-
This Week in Digital — May 11, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
[NEW] Tourism & the Creator Economy
Travelers are increasingly making purchase decisions directly through creator channels, yet our industry has been slow to adapt. Learn how leading brands and technology platforms are catching up by making it possible to track online bookings and empo
-
This Week in Digital — Apr 28, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Free[NEW] Creating Events and Experiences that Inspire Travelers
Learn how one yoga teacher has partnered with resorts, service providers, and destinations to create remarkable experiences that sell out in hours. You’ll hear how she builds interest, makes announcements, and tells the story through social media.
-
This Week in Digital — Apr 20, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
[NEW] Where the Smart Money is Headed in Digital Advertising
Learn from an expert who is trusted by some of the biggest digital advertisers in tourism. We’ll define “programmatic advertising," learn about some of the most common misconceptions about digital advertising, and where to find some biggest wins.
-
This Week in Digital — Apr 12, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Apr 6, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Free[NEW] The Big Tourism Marketing Rundown — Q1, 2023
This Lesson is a look back at the first quarter of 2023: What’s happened, what’s changed, and the major opportunities that have emerged.
-
This Week in Digital — Mar 31, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
What You Need to Know About Google Analytics 4
Two digital analytics experts joined us to share what we need to know about Google Analytics 4, what features we should expect, and the benefits we’ll experience when we make the switch.
-
This Week in Digital — Mar 22, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Making Sense of Social
Learn how tourism businesses select the right channel, how often they should be posting, and the best content formats to accomplish business goals.
-
This Week in Digital — Mar 16, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Chat GPT Part 2: The Tourism Marketer’s Superpower
In Part 2 of our lesson on ChatGPT as a superpower for tourism marketers, we challenge it to create content, drive traffic & identify collaborators. Learn where AI can do the work of a whole team, and where human creativity is still irreplacea...
-
This Week in Digital — Mar 8, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Feb 28, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
What to Do When Your Website Needs an Upgrade
Learn how the marketing manager of the #1 hotel in Canada pulled together a wide range of services and traveler types to deliver a guest experience that is now just as world-class online as it is offline.
-
Attracting & Retaining the Right Employees with Digital Content
Learn from at a live case study of one tourism brand that has taken the same practices that it had already built for guests and applied it to build an outstanding employer brand.
-
This Week in Digital — Feb 22, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Challenging ChatGPT to Build a Better Marketing Plan
There's a lot of excitement about AI, and specifically the new ChatGPT, so we put it to the test to see how much is hype, and how much real work these tools can do for us. This lesson is a realtime recording of how it responded to our prompts.
-
This Week in Digital — Feb 15, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Feb 8, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
FreeWhy Does Branding Matter in Tourism?
Learn from an expert who has built his career helping businesses make smart decisions and do more of what they love through the power of great branding.
-
FreeCreating Instagram Reels that Get Reach
Learn how Danielle Lister has built an account with nearly 120,000 followers, publishes Reels that get millions of views, and works with brands to help them take advantage of the power of Instagram.
-
This Week in Digital — Feb 1, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Jan 25, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
The 4 Categories of Digital Adoption
We break down four categories of digital adoption and look at how tourism businesses of any size can apply digital principles to become more efficient and effective at whatever it is they do.
-
This Week in Digital — Jan 18, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Jan 12, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Lessons from Launching a Tourism Podcast
Podcasts have never been more popular than they are right now — learn what it takes to launch a podcast from someone who's done it, hear how it’s going, lessons learned along the way, and how podcasts work in a tourism marketing plan.
-
What is Experiential Tourism and How Does it Relate to Digital?
Learn from an award-winning experiential tourism consultant about the power to tell stories that matter, and how digital and social media don’t just support, but play a key role in those experiences.
-
This Week in Digital — Jan 4, 2023
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
What is Branded Content & How Does it Work?
Learn what goes into high quality content partnerships, what to avoid, and how all of our content can learn from branded content partnerships.
-
FreeThe Big Tourism Marketing Rundown — Q4 2022
This rundown is our opportunity to come together and reflect on the wild ride that was 2022, celebrate some wins, learn from our challenges, and set ourselves up for an even stronger 2023.
-
This Week in Digital — Dec 27, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Dec 20, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Dec 13, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Content that Cuts Through in a Crowded Market
Learn how Evelyn balances competition vs collaboration, why every marketing strategy should be rooted in a story, and how an award-winning cocktail bartender became a serial entrepreneur.
-
This Week in Digital — Dec 5, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
This Week in Digital — Nov 28, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Collaborative Digital Marketing
Uncover the four main technology problems that travel businesses are faced with today, and how some destinations are working to solve them.
-
This Week in Digital — Nov 22, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
Getting the Right Things Done
Learn how you can apply a simple system of prioritization to your own work to get dramatically more output from the same inputs.
-
This Week in Digital — Nov 17, 2022
Stay up to date with the latest digital news from eLearningU Lead Instructor and President, Conner Galway.
-
What's New in Web Design?
What drives traffic, what retains, and what converts seems to be constantly changing. In this conversation we learn from an industry veteran about which trends are for real, and which are worth taking a pass on.
-
5 Practical Ways to Use Digital Marketing
Learn 5 practical ways that the most effective digital tourism businesses set themselves up for success, and all of them can be done by just about anyone.
-
Creating Content that Travelers Love
Learn how small brands can get noticed by travel journalists, what goes into creating high quality content, and advice for tourism brands that are looking to step up their blogs, itineraries, or any other content.
-
The Current State of Influencer Marketing
Learn what it actually means to have “influence,” how it can be used whether you have a budget or not, and what the most effective influencer campaigns all have in common.
-
Simple Search Engine Techniques that Anyone Can Use
Learn where we are as an industry with SEO, what's changed, and some simple practices we can all apply to make sure we're taking advantage of search engines.
-
Getting the Most from Google Ads
In this session, a Google Ads expert breaks down how tourism marketers can get started, how they can set up effective campaigns, and tactics that smart marketers are using to make the most of their budgets, no matter what the size.
-
How Creators Produce Content that Engages
In a sea of tourism content, how do you stand out? In this lesson, we'll learn how creators plan, execute, and publish content that attracts and engages travellers, and what brands can learn from bloggers.
-
Content, Collaboration & Conversions: Building a Digital Lifestyle Brand
Learn from a marketer who has worked at global and local scales, and hear about what she puts at the top of her list, what actually drives results, and how even small companies can execute tactics that will move their business in the right direction.
-
Telling Your Tourism Story — The Thought Leadership Opportunity
Learn how extremely busy leaders find time to create content, how we can figure out what people want to see from us, and what the value that thought leadership can bring to our organizations.
-
FreeThe Big Tourism Marketing Rundown – Q3 2022
Coming off one of the busiest summer seasons in years – what did we learn? What’s changed? Join eLearningU President, Conner Galway as he shares research, examples, and lessons on the most relevant marketing topics of the moment.
-
Working with Influencers
Learn about the various types of influencer marketing, how any business of any size can take advantage, and what to watch out for.
-
Tourism Digital Marketing Course
This course has been designed with the goal of equipping industry professionals with foundational skills and understanding of leading digital marketing tools, tactics, and strategies to execute at a high level and focus on driving & measuring ...
-
FreeBuilding a World-Class Content Plan
Learn why the most effective marketers are not always the ones with the most resources, but the best content system, and how you can get 10x more utility from your content.
-
How Reviews Power Sustainable Business Growth
Learn what makes reviews (and referrals) the most powerful, and most cost-effective means to grow your tourism business.
-
Dreaming Big, Starting Small — How we learned to win in Wine Country
Niche winery has launched online ordering, a highly subscribed wine club, and now a fully functional tasting room. Hear about what’s worked, what hasn’t, and which tools have been most useful along the way for this small business success story.
-
Employee Engagement in a Digital World
Gain tips and techniques on how to enhance your employer brand and how to leverage digital tools through the candidate and employee journey.
-
Working with Indigenous-Led Tourism Businesses
Learn storytelling through social media, collaborative marketing, and how businesses can leverage relationships with Destination Marketing Organizations & other organizations from an entrepreneur and representative of Indigenous Tourism Alberta.
-
Strategic Marketing that Drives Sales
Using a real world case study of a luxury adventure tour operator, we work through the systems and processes of creating an actionable marketing plan that delivered nearly 100% growth in bookings and revenue over the company’s best pre-covid season.
-
How to Get the Most From Your Content
Learn how smart tourism marketers can create weeks of content from a single session, maximizing not only the benefits to your business, but also improving the guest experience along the way.
-
Connecting with the Chinese Travel Market Through Digital Marketing
Learn how brands select & segment audiences from mainland China, Taiwan, Hong Kong and the Chinese market that's living in North America. Uncover commonly used social channels, tactics, and what it takes to get set up with a social account in ...
-
Creating Memorable Experiences
Jordan Kallman, renowned for his ability to design and create remarkable experiences, shares what's changed in live events, what he's excited about, and what makes a memorable human gathering, regardless of the setting.
-
The Power of Community
Learn how Katie thinks about creating social media content that not only builds followers, but drives the business, and how she finds time and resources to do the things that are necessary to invest in and grow her community.
-
Stop Interrupting, Start Inspiring with Pinterest
Hear directly from Pinterest about how tourism brands are using digital content, storytelling, and advertising to drive business results.
-
FreeReal-life Social Media Tools & Tactics
Ideas, stories, and best practices, plus how to take big ideas and make them into real, practical tactics, shared by an industry veteran who has run marketing for a DMO, an agency, and now a global brand.
-
FreeWhat Makes Great Video Content
Hear from a world class videographer as she shares practical advice about that we can all use to tell more powerful stories whether we're creating a 3-minute YouTube video or a 30-second Instagram Story.
-
How to Measure your Tourism Marketing
In this session you'll learn from a digital analytics professional about how small businesses are measuring their marketing effectively, and how you can streamline your efforts to make the whole process painless.
-
Getting Started
Everything that you need to know to start using your eLearningU membership.
-
Building a Stronger Tourism Brand
Learn about what makes great design, how each touchpoint can contribute to create a better overall guest experience, and simple ways that we can apply design thinking to everyday decisions.
-
Effective Email Marketing
Learn how email can be used to generate leads, to build community, and to drive new bookings, but never all at once.
-
How Google Looks at Your SEO
After this session, SEO will no longer be a mystery – nor will you be bamboozled by SEO consultants who claim they have proprietary techniques they can't tell you about.
-
Planning and Unplanning: Content Creation in the Age of Reactive Marketing
This session includes live examples from the past year to show how tourism brands can get the benefits of planning while allowing themselves the freedom and creativity that is necessary to react when things turn out differently than we had expected.
-
Content Marketing - Publishing and Distributing Great Content
In this fast-paced session, Conner Galway provides you with everything you need to know on the subject of publishing and distributing content for travel and tourism marketing.
-
What's Actually Driving Tourism Bookings?
In this session, Jim and Gabriel shared with us specific ways that our industry has changed over the past two years, how people are travelling today, and what tourism businesses can be doing to stay ahead of the changing landscape.
-
What's Working in Digital Marketing?
One of the world's leading digital marketing researchers shares what the best have in common, and what lessons can be applied to organizations of any size.
-
Finding Yourself Offline - The New Brand Way
Learn how to navigate through the confusion and explore real-world solutions for businesses in a new era of safety, guidelines and technology through this session.
-
Google Business Profile and Google Tools for Your Business
As long as digital marketing has existed, search engines have always been where people go when they're ready to book or buy. In this Lesson, you'll learn how to properly set up your business for success using Google tools.
-
How To Become a World-Class Tourism Brand Even During Difficult Times and Within Your Budget
"Vikas World-Class Framework" provides the tools and proven strategies which can help professionals to get world-class positioning within their budget.
-
Introduction to PPC: Google Search Ads, Keyword Research, & Conversion Optimization
Learn how to design, execute and optimize Google Ads PPC campaigns using industry-leading practices along with the difference between the various campaign types, when to use which, how to conduct your own keyword research and optimize your campaigns.
-
Creative Planning & Briefing
In this practical lesson, you'll learn to identify the tactics that are most valuable to your organization, prioritize them, then hold yourself and your team accountable.
-
How Tourism Brands Are Using Twitter
Twitter is one of the most discussed, and misunderstood spaces, especially for small businesses. In this lesson, you'll hear from one of their senior leaders as he shares with us what's new, and how businesses are succeeding on the Twitter platform.
-
Lessons From 1,000+ Tourism Websites
In this session, Checkfront's Kate Wright shares the most significant ways that we can all make it easier to sell online and the most common mistakes that she sees in our industry.
-
Driving Online Sales & Bookings
In this session, you'll hear how some brands have been able to significantly increase their results while freeing up resources by simply focusing on what's most valuable to their guests, and to their businesses.
-
Managing your Online Reputation with Tripadvisor
This lesson highlights ways that tourism brands are taking advantage of one of the most popular sources of travel recommendations. Real-world examples, travel trends, and tactical advice for optimizing your own Tripadvisor profile are provided.
-
Get Google Analytics Working For You
Cheryl, a digital advertising expert joined us to share, in plain language, simple ways that we can get real, actionable insights from our Analytics dashboards, and how we can use them to improve our marketing.
-
Using Search Engine Optimization (SEO) Strategies to Get Your Business Found Online
In this session, you'll learn some of the most important SEO strategies you need to help your website rank higher on Google and other search engines.
-
Future of Tourism Marketing and Customer Experience - Key Scenarios and Strategies to Survive and Thrive in Uncertainty
Global travel industry futurist, Rohit Talwar, provides practical insights and guidance to help participants thrive in uncertain times of the pandemic.
-
Content Marketing Metrics and Performance
Matt unravels the digitally tangled channels of content marketing and shows how to measure content performance, content influence, and business outcomes.
-
The Personalization Paradox: How to Deliver Personalized Experiences at Scale
In this session, Val explores the problems companies face when scaling personalized experiences and details of what you can do to be successful.
-
How to Stop the Social Media Marketing Madness
Award-winning marketing consultant Vanessa Cabrera dives deep into 4 simple steps you'll be able to immediately implement that will not only amplify your online visibility, but will position you as THE go-to expert in your industry.
-
Myths and Marvels of AI-Generated Content in Tourism
This session with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, will help you understand the practical use cases -- and the myths -- of AI-generated content for tourism.
-
Turning Browsers into Buyers with Online Booking
In this interactive lesson, the three ways that you can turn browsers into buyers, and the most cost-effective ways to add or improve your online booking or buying experience are discussed.
-
SEO Tools, Analytics, Measurement
In this session, Jeff discusses what you should look for in the growing list of free and paid SEO and analytics tools to help you get the biggest bang for your buck.
-
Google My Business Power Plays: How to Dominate Local Search Results
This lesson will allow you to gain more insight into real-world strategies you can implement on your Google My Business profile. You will also get answers to some of the most frequently asked Google My Business questions.
-
How Travel and Tourism Pros Outsource Social Media Tasks and so much more! How to Source, Hire, Train, Manage Virtual Assistants
In this lesson, a variety of topics were discussed such as how to write job postings, conduct interviews, time tracking, organize projects, create systems and processes for your company, organize social media approval process and much more.
-
Crafting the Customer Journey: Guiding Guests to Your Destination
Join Harry J. Gold, CEO of Overdrive Interactive, as he walks through the practical steps of launching and optimizing high-powered well-designed customer journeys that both build brands and grow revenue.
-
The New Face of Influencer Marketing for Travel and Tourism
This lesson takes a look at all the various platforms, discusses best practices, reviews case studies, and explains how best to navigate this brand-new world for travel and tourism businesses.
-
The Best Free Social Media Tools for Tourism
In this lesson, Deanna Wampler cut through the noise to share the specific tools that she's been using in her work building one of North America's most powerful indigenous tourism brands, and the ones she's been recommending to her clients.
-
Preparing Content for Intelligent Systems
Explore and understand the challenges, unknowns, and possibilities with micro-content through this lesson.
-
Tourism Marketing in 2022
This lesson is an opportunity for you to reflect on what's changed over the past year, learn from some examples of tourism brands that are leading the way, and identify trends in our industry.
-
Tourism Marketing Lessons From 2021
In this special 1-hour conversation, two tourism marketing leaders reflect on one of the most challenging and transformative years that the tourism industry has ever seen.