$97.00 / month
(Live Lesson: July 7) Strategic Marketing that Drives Sales
Using a real world case study of a luxury adventure tour operator, we work through the systems and processes of creating an actionable marketing plan that delivered nearly 100% growth in bookings and revenue over the company’s best pre-covid season.
(Live Lesson: July 14) How to Get the Most From Your Content
Learn how smart tourism marketers can create weeks of content from a single session, maximizing not only the benefits to your business, but also improving the guest experience along the way.
(Live Lesson: July 21) Working with Indigenous-Led Tourism Businesses
Learn storytelling through social media, collaborative marketing, and how businesses can leverage relationships with DMOs & other organizations from an entrepreneur and representative of Indigenous Tourism Alberta.
Connecting with the Chinese Travel Market Through Digital Marketing
Learn how brands select & segment audiences from mainland China, Taiwan, Hong Kong and the Chinese market that's living in North America. Uncover commonly used social channels, tactics, and what it takes to get set up with a social account in ...
Creating Memorable Experiences
Jordan Kallman, renowned for his ability to design and create remarkable experiences, shares what's changed in live events, what he's excited about, and what makes a memorable human gathering, regardless of the setting.
The Power of Community
Learn how Katie thinks about creating social media content that not only builds followers, but drives the business, and how she finds time and resources to do the things that are necessary to invest in and grow her community.