We currently have 22 courses available related to Internet Marketing. We have placed these courses into groups to make it easier for you to find the course you are looking for.

If you know the course you are looking for, please click on the appropriate link. Otherwise scroll down the page to view all courses.

Web Site Design:

• The Steps You Can't Skip! Web Site Design From The Ground Up
• Making the Most of Your 8 Seconds! How to Critique Your Web Site
• Tag ~ Your're It! Designing Your Site To Be Search Engine Friendly

Search Engine Optimization:

• Search Engine Optmization ~ Breaking it Down Into Key Elements
• Growing Your Popularity Link-by-Link
• How to Register & Submit With the Search Engines & Directories
• What Else is in the Search Engine Algorithm?
• Pay-Per-Click

Increasing Web Site Traffic:

• Keep Them Coming Back For More! Repeat Traffic Generators For Your Web Site
• Just Say Yes! How to Use Permission Marketing
• Pass It On! what Viral Marketing Can Do For You
• X Marks the Spot. Using Landing Pages Effectively to Increase Conversions
• Staying In Touch, Building A Relationship ~ It's All About Private mail List Maketing
• Ezines & Press Releases ~ Getting The Most From Media Relations

Future Trends

• Past, Present & Future Trends of Online Marketing
• Blogs & wikis ~ The Next Generation of communication

Web Site Design Courses

The Steps You Can't Skip! Web Site Design From the Ground Up Description: Your storyboard is the blueprint for your web site -- a critical element before you start any construction project. It's amazing how many web sites are built without a clearly defined plan and modified from there. In web development the majority of the time should be spent on the planning... learn more >> Learning Outcomes: How to determine your most important keywords What Keyword Density is most appropriate Questions to ask a company that offers search engine optimization services

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Tag ~ You're It! Designing Your Site to be Search Engine Friendly Description: Have a site that works with the search engines to help you secure your place at the top... learn more >> Learning Outcomes: Meta tags - why they are important, which ones are important, and how to develop them ALT tags and their importance with search engines Title tags and their importance with search engines	Susan Sweeney, CA, CSP, HoF
Course Length: 1hr Course Price: $49.95

Go Back to the Top

Making The Most Of Your Eight Seconds! How to Critique Your Web Site Description: review of your web site. What should be there, what shouldn't, how it should look, how it should print, what should be behind the content, how fast it should load, how small the graphics should be... learn more >> Learning Outcomes: What's good and not so good about your current web site What you need to change and why What content elements are important and why

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Search Engine Optimization Courses

Go Back to the Top

Growing Your Popularity Link-by-Link Description: Links are becoming a very important element in terms of Internet marketing. More and more of the search engines are including an element called "link popularity" in the search engine ranking formulas. A number also include an element called "link relevancy" as well... learn more >> Learning Outcomes: What is link popularity What is link relevancy Why are links so important

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

How to Register and Submit to the Search Engines & Directories Description: learn how to register with the popular search engines, places you didn't realize you needed to be for maximum points, how to monitor your search engine placement for your important keywords... learn more >> Learning Outcomes: How to register with the popular search engines How to prepare before submitting to the directories How to monitor your search engine placement for your important keywords

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Pay-Per-Click Description: You have designed your site to be search engine friendly, you've submitted to the search engines and directories but you're not seeing enough traffic from organic search results. Pay-Per-Click campaigns are a great way to help get you a top position for some of your important keyword phrases... learn more >> Learning Outcomes: How to pay-to-play with a limited budget How to monitor and tweak your listings for maximum return How to select appropriate keyword phrases for your campaign

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

What Else is in the Search Engine Algorithm? Description: Search engines have 3 separate categories in their formulas - Keyword phrases, link popularity/link relevancy and miscellaneous... learn more >> Learning Outcomes: Learn where the miscellaneous points are that will help increase your search engine positioning	Susan Sweeney, CA, CSP, HoF
Course Length: 1hr Course Price: $49.95

Go Back to the Top

Increasing Web Site Traffic Courses

Keep Them Coming Back For More! Repeat Traffic Generators for Your Web Site Description: People do business online and offline with people they know and trust. You do not usually close the deal on the first web site visit. A very important objective with your web site is to have web site visitors return again and again... learn more >> Learning Outcomes: The 4 essentials for every repeat traffic generator The value of "Calls to Action" How to monitor and measure the results of your repeat traffic generators

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Just Say Yes! How to Use Permission Marketing Description: Permission marketing is a critically important element of every Internet Marketing Strategy. There are really only 2 ways to do more business online -- have more people receive your offer or improve your conversion ratio... learn more >> Learning Outcomes: What is permission marketing Why it is a critically important element in Internet marketing How permission marketing works

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Pass it On! What Viral Marketing Can Do For You Description: Viral marketing can be extremely effective online, if you do it right. To have web site visitors "spread the word" on your products, services, specials or your packages you increase your reach exponentially... learn more >> Learning Outcomes: What is viral marketing and how to use it effectively throughout your web site Why viral marketing is a strategic element in Internet marketing How viral marketing works

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

X Marks the Spot. Using Landing Pages Effectively to Increase Conversions Description: A landing page is a Web page created for the specific purpose of driving the target market towards some intended action based on the offer presented in an online ad... learn more >> Learning Outcomes: The essential elements on landing pages to convert How to leverage your landing pages to maximize your objectives The impact of your landing page on the search engines

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

Staying in Touch, Building a Relationship ~ It's All About Private Mail List Marketing Description: Private Mail Lists are an essential element in your Internet Marketing arsenal. Your private mail list enables you to communicate with your target market on an ongoing basis... learn more >> Learning Outcomes: Why Mail List marketing is critical What features you are looking for in mail list software How to learn more about your recipients interests and build their profile

Susan Sweeney, CA, CSP, HoF

Course Length: 1hr Course Price: $49.95

Go Back to the Top

eZines & Press Releases ~ Getting the Most From Media Relations Description: Media relations, both online and offline, can be extremely effective in generating exposure for your products and services... learn more >> Learning Outcomes: How to develop your online media strategy How to participate in e-zines How to start your own e-zine	Susan Sweeney, CA, CSP, HoF
Course Length: 1hr Course Price: $49.95

Go Back to the Top tr

3rd Generation Internet Marketing Courses

Go Back to the Top

Blogs & Wikis ~ The Next Generation Of Communication Description: With the new 3rd Generation Internet era, there are many new ways to share information with your customers and target market. Blogs and Wiki's are definitely a few examples of these new ways... learn more >> Learning Outcomes: What are blogs and wikis and how do they work? How do I create my blog or wiki? Are blogs right for me?	Susan Sweeney, CA, CSP, HoF
Course Length: 1hr Course Price: $49.95

Go Back to the Top