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Next Tourism Webinars
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Upcoming Tourism Webinars |
 Upcoming Tourism Webinars
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Upcoming Tourism Webinars
PLEASE NOTE: New tourism webinars are being added all the time, so check back often! If you have any ideas or suggestions for courses, topics, or instructors that you'd like to see, please let us know! We'd love to hear from you.
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The Experience of the Future Tourist
with Susan Sweeney
Thursday, March 28th - The Experience of the Future Tourist with Susan Sweeney: Are you ready? Forewarned is forearmed they say. Many emerging online opportunities and technologies will change the way the travel industry attracts, engages and services it's potential customers. In this trip into the future Susan Sweeney, Internet marketing expert and the author of 8 Internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will provide you with a glimpse into the experience of the future traveller. This session is a must for all travel and tourism industry professionals who want to be prepared for the future. . . . keep reading
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Integrate or Die: Search & Social Must Work Together, Here's How
with Bill Leake of ApogeeResults.com
Thursday, April 4th, 2013 -- Integrate or Die: Search & Social Must Work Together, Here's How with Bill Leake, Apogee Results: It's no longer a matter of "if" or "when" search marketing and social marketing become intertwined. We're already there... With the latest changes in Google & Bing, upcoming changes in Facebook, Pinterest & other networks, the impact of TripAdvisor, Yelp and Google Maps on search, if you're not getting your ducks in a row and still have search & social teams in separate silos, you're in for a painful reckoning. This session covers what has changed, what is changing, and specifically addresses ways you can capitalize on these changes to outflank, outrank, and just generally beat your competitors like a drum out there in the online ecosystem. . . . keep reading
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How To Plan Your 2013 Content Marketing Calendar
with Nicole Munoz, Start Ranking Now Inc.
Thursday, April 11th, 2013 -- How To Plan Your 2013 Content Marketing Calendar with Nicole Munoz, Start Ranking Now Inc.: Is your content marketing strategy getting you the results you want? Are you constantly struggling with new content marketing ideas? Do you struggle with coming up with last minute promotion ideas? Do you wish you had an easy way to plan all of your content so that you could cross promote content and get better results? Come join Nicole Munoz from Start Ranking Now, Inc. on this webinar where she is going to reveal to you how you can map out a content marketing calendar for your small business. Get out of overwhelm and get organized now! . . . keep reading
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Using Data to Grow Your Brand on Pinterest
with Danny Maloney and Alex Topiler, PinLeague
Thursday, April 18th, 2013 -- Using Data to Grow Your Brand on Pinterest: Travel and Tourism are rapidly growing categories on Pinterest, but knowing where to get started in crafting your strategy can be difficult. In this course, PinLeague co-founders Alex Topiler and Danny Maloney will provide a hands-on guide to how you can take a data-driven approach to building your brand on Pinterest. Using real-world case studies, they'll show the data that you can gather related to your brand and how you can use it to develop, test and iterate on your social strategy. We look forward to you joining us! . . . keep reading
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Maximizing Your Web Site Conversion Rates
with Brian Fitzgerald
Thursday, April 25th - Maximizing Your Web Site Conversion Rates with Brian Fitzgerald: It's 2013 and you've been performing digital marketing tactics for many years. You're probably getting your fair share of visitors to your site, but are you converting them at the rate you should be? In this webinar learn about some of the key strategies you should implement in order increase conversion rate. Specific strategies covered will include using responsive website design, retargeting, new PPC enhancements, personalization techniques and more. . . . keep reading
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Using the Know, Like and Trust Process to Create a Season of No Vacancy
with Jeff Brown
Thursday, May 2nd - Using the Know, Like and Trust Process to Create a Season of No Vacancy with Jeff Brown: Your best source for more business is from the customers who already KNOW you, LIKE you and TRUST you enough to refer you to their friends and use your services again. But how can you use social media to help people find you? Do you take a wait and see approach? Are there things you can do right now that can create more visibility for your business? If people really do business with people they like, how can you use social media to help people like you and your travel/tourist business? If your travel business needs more referrals, how do we create the trust that's needed to see this happen using social media? This webinar will share practical ideas from social media and the world of search engine optimization that can, when applied on a consistent way, create more visibility and referrals for your business. Travel is now more about the experience than ever before. Just imagine your customers finding out about what you can do for them, dreaming about what they can do before they ever arrive and then experiencing a great travel experience because they already feel connected to their travel destination. Learn how a woman in a remote location in Nova Scotia actually used Facebook to fill her complete Summer season after a personal disaster had previously destroyed cottages and customer relationships using these principles. . . . keep reading
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SEO 101: The Building Blocks of Organic Search for the Travel Industry
with Randy Stuck
Thursday, May 9th - SEO 101: The Building Blocks of Organic Search for the Travel Industry with Randy Stuck: Every day, millions of travelers begin their vacation planning by visiting a search engine like Google or Bing. Have you ever wondered, "Is my site visible? Will I be found?" Learn how to gain qualified, organic search visibility by joining us as we delve into the basics of Search Engine Optimization, uncovering the building blocks of organic search and how they should be implemented. Expect to walk away with a high level understanding of Search Engine Optimization, how search engines work, as well as the basic steps of implementing an organic search strategy. . . . keep reading
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Advanced SEO -- Organic Search for the Travel Industry
with Randy Stuck
Thursday, May 16th - Advanced SEO -- Organic Search for the Travel Industry with Randy Stuck: The landscape of organic search is constantly changing. In 2012 alone, Google made over 35 major changes to the algorithms that power organic search. Learn about the most important of these changes and the advanced technologies that are forever changing the landscape of search and what you can do within the travel industry to ensure your site is taking advantage of these changes. Join us as we delve into the Penguin update, Panda update, Schema.org/RDFa, and the role of Social Media in organic search. . . . keep reading
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How the Travel Industry Can Optimize Instagram
with Debbie Miller
Thursday, May 23rd - How the Travel Industry Can Optimize Instagram with Debbie Miller: With a $1 billion acquisition by Facebook and 80 million+ users as of last August, Instagram has officially become a platform to watch. Travel brands have been maximizing its potential in authentic ways. By looking at several examples of hotels, restaurants, and destinations that are using Instagram effectively, you'll walk away with several high-level ideas for implementation. As travel is innately visual, brands in the tourism space have embraced Instagram, and many have optimized this visual social media channel to convey unique stories, stimulate excitement, and build brand awareness. By utilizing promotions and initiatives to maximize potential exposure, an Instagram presence is a valuable marketing opportunity. . . . keep reading
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Big Data Marketing; What is it and How Will It Help Destinations & Suppliers with Darren Dunn
with Darren Dunn
Thursday, May 30th - Big Data Marketing; What is it and How Will It Help Destinations & Suppliers with Darren Dunn: The biggest shift in marketing tactics since the social media revolution is taking place right now. It's called Big Data marketing. What the heck is it? If you ask 10 different people what it is.. you will likely get 10 different answers. In the end, it is the utilization of massive amounts of data to predict and influence consumer behaviors. This session will dispel myths while showing you that Big Data isn't going to change your marketing tactics. It's going to make them more powerful, targeted, and successful. . . . keep reading
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Quit Throwing Away Your Blog Posts: 3 Smart Methods for Getting More Out of Your Travel or Tourism Blog
with Stephanie Hillberry
Thursday, June 6th - Quit Throwing Away Your Blog Posts: 3 Smart Methods for Getting More Out of Your Travel or Tourism Blog with Stephanie Hillberry: Are your blogging efforts guiding people to the bookings you want, or does it feel more like your articles are getting lost on the map? With these 3 commonsense methods, you can improve your blog by learning how to craft better optimized posts for search results, strategically capture new leads, and recycle your content to save time. Turn your blog into a destination site by enrolling today. . . . keep reading
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Is Google+ THE Most Important Social Network?
with Matt O'Brien
Thursday, June 13th - Is Google+ THE Most Important Social Network? with Matt O'Brien: Content marketing is the hot topic and focus for most marketers…and it should be. What is odd is how few have a content marketing strategy in place, and those that do are not including Google Plus. Learn how to maximize your effectiveness with social media and content marketing with a simple 5 step process for measuring results and ROI. The take-aways from this presentaion include: What are the top 5 social networks to influence your rank and online visibility? What is Google Plus and how does it influence all things Google? What is Rel Author and Rel Publisher and how does this impact rankings for your personally and for your business? How to use Google+ for creating content. IS Google+ a fad or a trend? . . . keep reading
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Reviews and Online Reputation Management 101
with Greg Bodenlos
Thursday, June 20th - Reviews and Online Reputation Management 101 with Greg Bodenlos: Learn the fundamentals of handling reviews and managing online reputation for hotels, attractions and destinations. This one-hour webinar will focus on tips for thriving in an industry heavily influenced by customer reviews. We will cover the fundamentals of responding to reviews, best practices for interpreting review data, and reports to measure guest satisfaction and operationalize feedback. . . . keep reading
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The Content Playbook - 3 Practical Strategies for Smart Content Development
with Ernest Barbaric
Thursday, June 27th - The Content Playbook - 3 Practical Strategies for Smart Content Development with Ernest Barbaric: It's Monday - do you know what you'll post on your Facebook account today? How about on your blog? Instagram? Even if you do create a status update, how do you know it's helping you grow your business? Content is the cornerstone of your online authority and SEO, not to mention customer trust. Learn how to use 3 simple and powerful content development frameworks to create compelling content that will attract and convert your ideal customers - including: - Decision Journey - Content framework that serves each part of your customer's decision making process. - Objective-Matrix - Draw a table & fill it in - it's that simple. Learn how to brainstorm content ideas that serve your business objectives. - Theme-Based - The simplest approach to content that is also one of the most powerful. . . . keep reading
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