Marketing in the Round: Integrating traditional and new marketing to drive sales
with Gini Dietrich, Arment Dietrich, Inc.
Course Name
Marketing in the Round: Integrating traditional and new marketing to drive sales
Course Description
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent, clear, voice. Social media's ascendancy and the marketing department's failure to make it a measurable revenue producer has only accented this problem.
Taking the lessons learned from the critically acclaimed book Marketing in the Round , co-author Gini Dietrich (written with Geoff Livingston) discusses how cultural shifts and reward systems empower integration across marketing disciplines. Resulting multichannel marketing campaigns deliver stronger measurable outcomes that amplify each discipline's impact.
You'll learn how barriers prevent marketing campaigns from reaching full potential (and how to combat this), how to break down silos, motivate your marketing team, and measure holistic multichannel campaign success.
Course Price and Duration
$49.95 60 minutes
Instructor
Gini Dietrich, Arment Dietrich, Inc.
Instructor's BIO
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of Marketing In the Round.
Gini is the author of the PR and marketing blog, Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.
She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.
One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago Business and in various PR and marketing blogs and publications.
For more information about Gini, visit her website.
