The 12 Most Important Things You Need to Know Right Now About Online Tourism Marketing
Marla Johnson Norris, Aristotle Inc.
Course Name
The 12 Most Important Things You Need to Know Right Now About Online Tourism Marketing
Course Description
Whether you think you're behind or ahead of the technology curve, there are some things every good tourism marketer must have in their knowledge toolkit. Interactive marketing is a rapidly changing industry, and Marla will teach you key steps to take right now to ensure your travel destination excels, including:
Mobile strategies and trends
Social media tools
Search optimization
Smart online ads
Course Price and Duration
60 minutes
Instructor
Marla Johnson Norris, Aristotle Inc.
Instructor's BIO
CEO of Aristotle Inc., a cutting-edge integrated marketing agency, Marla Johnson Norris is a nationally recognized expert and seminar leader on Internet and interactive marketing for tourism organizations. Marla specializes in teaching companies and organizations nationwide how to take advantage of search marketing, mobile innovations, strategic branding and design, social networking trends, and integrated PR and advertising initiatives. Marla consults with hospitality partners, attractions, destinations, cities, states and regional tourism organizations to create sustainable strategies that turn online analytics into go-to-marketing tactics that get results.
For more information about Marla, visit her website.
