Imagine spending $100 next month and get the same marketing results that cost you $125 this month. You can. And the good news…with the right tools you can get better at it every month!
This session will address:
What are key performance indicators and what are they really telling you about your customers?
How to use a marketing dashboard.
Call tracking best practices.
Landing Page techniques
A/B Testing and optimization techniques
Playing the social card
Integrating email into online and traditional marketing
Course Date, Price and Duration
$49.95 60 minutes
Instructor
Joe Mauro - President / Co-Founder AdTrak 360
Instructor's BIO
Joe Mauro began his broad experience in the advertising industry nearly three decades ago. In 1990 he founded Cable One. He designed totally new concepts and strategies enabling Cable One to be become one of the largest turnkey cable advertising companies in the nation. Cable One was purchased in 1996 after reaching over $25 million in sales. In 2000, Mr. Mauro founded Inbox360, a leading email service provider delivering 10's of millions of emails per month. In 2009, realizing the opportunity of advanced subscription based solutions for small to midsize businesses Mr. Mauro expanded the email marketing company and developed AdTrak 360 and Brandskore. These companies take marketing to the next level and offer Patent Pending ad tracking and social monitoring platforms. Mr. Mauro now leads these companies and is responsible for the vision and resulting new product development.
For more information about Joe Mauro, visit his website.
