They Said What?!? Managing Your Reputation through Online Review
Jim Brody of Trip Advisor
Course Name
They Said What?!? Managing Your Reputation through Online Review
Course Description
Research conducted by PhoCusWright found that the single most important influential feature in leisure travel planning today is traveller reviews. This essential webinar explains how reviews fit into your marketing strategy and how you can maximise the benefits of reviews for your business.
We'll share:
Information about how reviews can impact your business
Best practices for handing negative feedback, with real life examples
How to get more reviews
How and where to show your reviews
Strategies for proactively growing your stock of online reviews, so potential guests find you when they search
Guidance about the differences in types of reviews and how they work.
Course Price and Duration
60 minutes
Instructor
Jim Brody of Trip Advisor
Instructor's BIO
Brody heads up destination marketing outreach efforts for TripAdvisor. He joined the company in 2005, bringing with him over fifteen years experience working with DMOs in the broadcast and internet arenas, and over twenty years experience in media as a whole. Brody developed the DMO program for TripAdvisor, and before solely focusing on international DMOs, grew their US domestic DMO team from one to six people. He currently works with hundreds of organizations from all over the world, ranging from small towns to whole countries. He specializes in helping his clients navigate the social media terrain and effectively utilize both TripAdvisor and other social and user-generated content sites to market themselves. He holds a bachelors degree from the University of Pennsylvania.
For more information about Jim, visit his website.
