Being a successful sales person today means first letting go of a lot of those old, faithful ideas that used to work, but now only get between you and making the sale. Overly aggressive or persistent cold calling, too-polished power points and corporate brochures, and in-sincere closing tactics are both out of dat and - nine time out of 10 - unsuccessful.

Instead, today's savvy buyers are looking to develop trusted, long-term relationships with their suppliers, by demanding a new approach to closing business sales that opens the lines of communication, and builds trust and loyality.

- Using the "Fine Line Between Persistance and Stalking" to get more calls returned and more deals closed
- Walking away from some business
- Eliminating "let me think about it"
- Positioning yourself uniquely in the market rather than competing
- Not featuring your product benefits upfront in a client conversation
- Writing fewer proposals
- Using the "Golden Rules" of closing - getting commitment from the prospect
- Dealing effectively with problem prospects

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Colleen Francis is driven by a passion for people--motivating them to reach for the highest standards of success. For over 15 years, she has observed the business habits of the top 10% of sales performers in organizations of all sizes and shapes--from Fortune 500 companies, to small- and medium-sized businesses. Through her company, Engage Selling Solutions, Colleen has condensed that winning formula into an internationally acclaimed sales-training approach, helping sales and marketing professionals everywhere achieve their maximum potential.

Distinguished by the Canadian Professional Sales Association as a Certified Sales Professional (C.S.P.), Colleen thrives on challenging conventional assumptions about the winning edge needed to stimulate profits, grow new markets and sustain a loyal customer base. Her savvy, no-nonsense, field-tested approach to sales is rooted in the belief that there really isn't a single magic formula to success. Rather, it's about finding ways to consistently apply a common-sense process for working with, listening to, and tending to the needs of customers.

Ask any of Colleen's clients about why they call on her services--again and again--and you're likely to hear a common refrain: she inspires results! Her refreshing candour, her genuine, sincere message, and the personal experiences she relates as a top-ranked sales executive--all are inspiring motivators for sales and marketing professionals who strive to get to the top…and stay there. Just as important, Colleen is unwavering in her commitment to sales-training that makes a lasting and meaningful impact on the corporate bottom-line. That's why her services are regularly sought by leading private- and public-sector organizations across North America, including Adecco, Ajilon, Eagle Resources, Corel Corporation, Hard Rock Cafe, United On Line,Whitepages.com, Royal Bank, and Mass Mutual.