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home | Internet Marketing | Pay-Per-Click
 

Pay-Per-Click

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Course Name Pay-Per-Click
 
Course Description

You have designed your site to be search engine friendly, you've submitted to the search engines and directories but you're not seeing enough traffic from organic search results -- you know you could do better if you had top position for some of your important keyword phrases.

In the whole "pay-to-play" search engine process there are many great opportunities that don't have to cost an arm and a leg.

In this online course Susan Sweeney will talk about where to pay-to-play, how to select appropriate keyword phrases, how to maximize your participation, and how to monitor your search engine placement. she'll also provide you with some great resources to stay current on the latest developments with the search engines and directories.

 
Learning Outcomes: 
- How to pay-to-play with a limited budget
- Where your listings will appear when you pay-to-play
- How to monitor and tweak your listings for maximum return
- How to advertise on related content sites
- How to select appropriate keyword phrases for your campaign
- Tactics to improving landing page conversion
- How to develop copy to improve your click-thru
- Great Internet Resources to help you in the Search Engine Submission process
 
Course Price and 
Duration


1 hour

 

Instructor Susan Sweeney, CA, CSP, HoF
 
Instructor's BIO

  

Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents

Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.

Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.

Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.




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