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Staying in Touch, Building a Relationship - It's All About Private Mail List Marketing



Course Name Staying in Touch, Building a Relationship - It's All About Private Mail List Marketing
 
Course Description

Private Mail Lists are an essential element in your Internet Marketing arsenal. Your private mail list enables you to communicate with your target market on an ongoing basis. It is used as a tremendous vehicle for building relationships and building web site traffic. Using your private mail list you will build your community online.

In the olden days (last year) people used their e-mail programs to manage their e-mail campaigns. This just doesn't cut it anymore. These days it's all about personalization, segmentation, targeting, reporting and measuring. You need to have the tools to run an effective mail list, mail list campaigns and track the results.

New tools pop up every day. New bells and whistles are added to existing programs. The spam filters are having a significant impact on what's getting through and what's not.

This online course will address all your questions (and some you hadn't thought about yet) on mail list marketing.

 
Learning Outcomes: 
- Why Mail List marketing is critical
- What Mail List option is right for you; your own software, ASP model or outsourcing to a third party
- What should be in your contract if you choose to outsource
- What features you are looking for in mail list software
- How to learn more about your recipients interests and build their profile
- How to manage your list
- How to cleanse your list
- How to promote your list
- What is CRM and why does it matter
- What impact are the spam filters having on my mail list marketingWhat is viral marketing and how to use it effectively throughout your Web site
 
Course Price and 
Duration


1 hour

 

Instructor Susan Sweeney, CA, CSP, HoF
 
Instructor's BIO |image1|

Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents

Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.

Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.

Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.



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