Media relations, both online and offline, can be extremely effective in generating exposure for your products and services.

There is a process for getting your story out there. Press or news releases must be written in a specific format, you have to find and build a list of appropriate media contacts for your story, you have to distribute your release and follow up. There are many techniques you can use to get the right story to the right media contact at the right time in the right format.

One great medium for your stories is the online e-zine. There are thousands of ezines online relating to every subject imaginable. Once you have found e-zines that relate to your product or service you have found a pocket of your target market in one place ready for and receptive to your story. Not only are they ready and receptive but, because they are reading this ezine online, they are only a click away from your Web site.

$49.95
1 Hour

Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents

Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.

Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.

Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.