You: The Total Package Personal Branding for Increased Impact
Course Description
Consistency of a brand is key to building trust with our customers and clients. With a focus in business today on service, customer experience, and satisfaction, the emphasis for brand success must include the people in the organization. As business professionals, we must communicate an image that is congruent with our message and our mission. The person who represents the brand IS the brand.
Creating The Total Package that balances the brand image of staff, executives and non-executives, with your corporate identity and culture will play a vital part in your business's success. Sharon will turn you inside out as she uncovers your inner self and shows you how to express it through an image brand strategy.
Learning Outcomes:
- Identify your key brand statements and learn how to express them through your image presentation - Learn how to "Reduce the Doubt, Increase the Impact" with clients, colleagues, and co-workers - Learn your ABC's of Brand Image for Success
Course Price and Duration
1 hour 6 minutes
Instructor
Sharon Skaling
Instructor's BIO
Sharon Skaling, president of Total You and Panoply 3D Image Consulting Inc. is an innovative leader in the areas of Personal Branding and Perception Management.
Sharon has been featured for her entrepreneurial and innovative business development in numerous business papers and journals, including Progress Magazine, and received the 2005 Sobey School of Business Leader of Tomorrow Award for demonstrating exceptional initiative, visibility, resourcefulness, and involvement in the business community in Atlantic Canada. Panoply 3D Image Consulting was a 2006 Small Business of the Year Finalist (Metro Halifax Business Awards).
The coaching/consulting process that she uses was developed over a lifetime of learning. It incorporates the disciplines of Image Consulting, Personal Branding, Business Etiquette, and Life/Business Coaching.
Sharon has published three books -- her latest, You: The Total Package, was released in October 2008.
Sharon was the 2007 President of the Canadian Association of Professional Speakers (CAPS) Halifax Chapter and the 2008 - 2009 Board President of Dress for Success Halifax.
