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Third-Generation Internet Marketing Strategies for Online Success
Your Best Single Source for Internet Marketing Success
3G Marketing on the Internet, Seventh Edition, is the freshly updated "bible" of the Internet business world. Whether you are starting a small business or managing the online initiatives for a Fortune 500 corporation, this book will help you succeed. No other book so effectively spans the range of knowledge you need to make informed online business decisions.
3G Marketing on the Internet starts by catching you up on what's happening online today, helping you focus inward to define your online objectives-early in the planning process. The book then explains how to develop and execute a marketing program to achieve or surpass those objectives.
You will learn to build a mutually beneficial online relationship with your audience through proven methods including link strategies, search advertising, affiliate marketing, RSS, blogging, podcasting, mobile marketing viral marketing, autoresponders, VOIP, and many more.
This new Seventh Edition has been fully updated to include the latest changes in the online marketing arena. Each book comes with a password for accessing the "Members' Only" companion web site which provides the latest Internet marketing news, expanded information, and online resources. If you are looking for success in the Internet marketing world, this is your book. Read it, refer to it, incorporate its ideas online, and watch your success rate soar!
This book will help you:
- Start or Expand your business through the Internet
- Evaluate and improve the effectiveness of your Web site
- Use Web statistics to monitor and improve your site
- Promote your Web site online and off
- Improve your search engine ranking
- Stay current through the "Members Only" companion Web
site
About the Author
Susan Sweeney, CA, is a partner in VERB Interactive and a renowned industry expert, consultant and speaker on Internet marketing topics. She is the author of other leading books including 101 Ways To Promote Your Web Site. She has also developed the Internet Marketing Boot Camp, seminars, and e-books related to Internet marketing. Susan lives in Bedford, Nova Scotia.
Andy MacLellan is a partner in VERB Interactive, a respected interactive marketing firm. He has many years' experience in crafting effective online marketing strategies that consistently deliver results for a prestigious list of clients. Andy lives in Halifax, Nova Scotia.
Ed Dorey is a partner in VERB Interactive. He brings nearly a decade of experience in finding one-of-a-kind Internet marketing solutions, perfecting existing concepts, and making sure clients achieve or surpass their online marketing goals. Ed lives in Halifax, Nova Scotia.