Get More Traffic and Increase Sales!

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success.

Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies.

A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

This book will help you:

Drive more of your targeted customers to your Web site
Optimize your Web site for search engines
Make effective marketing use of consumer generated media, mail lists, meta
indexes, e-zines, podcasting, blogs, wikis, mobile marketing, auto-responders,
social bookmarking, and more
Leverage the power of e-mail in online sales
Maximize "pay-per-click" search engine sponsored listing strategy
Incorporate a dynamite media and public relations strategies
Keep your customers coming back
Use competitors' sites to your advantage
Develop viral and permission marketing campaigns
Learn how to use Web metrics and Web traffic analysis to increase sales
Stay current through the companion Web site

See what other readers have to say…

"Since I began using some of the ideas in this book I have built my

Internet sales from $1,200 per month to more than $1,000,000 per year…"

--Brian Tracy, author of Maximum Achievement (read by over 1 million people in

22 languages)

"Great stuff! Practical, powerful tips on growing sales from your

website. Get it!"

--Randy Gage, author of Prosperity Mind and How to

Bulid a Multi-Level Money Machine

"I have bought about 10 website books lately and this is by far the

most useful. I could hardly put it down. I am not a website designer and this

book is invaluable."

--Grover Hillbolt, owner of Round Top Real

Estate

"Expand your knowledge, competence, AND income by following the

Internet guru's proven game plans. I did. They work.

Guaranteed!"

--David Jackson, CSP, CEO of the Australian

Salesmasters Training Company

"This book is practical and no-nonsense and helped me increase my

business tenfold! Your website needs this book!"

--Cheryl Cran, CSP,

author of The Control Freak Revolution and 50 Ways to Lead and Love it

"The show we did on '101 Ways To Promote Your Web Site' was a huge

success. After reading your book, our staff decided to implement your ideas to

grow our listening audience … and it worked like magic. '101 Ways to Promote

Your Web Site' is a must read."

--Bob Sommers, host of the

Recognized Expert Marketing Show, RecognizedExpert.com

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized Internet

marketing expert, consultant, and speaker. She is the author of eight Internet

marketing books including 3G Marketing on the Internet and The

e-business Formula for Success. Susan is the founder and owner of

eLearningU.com, an online learning portal that offers courses

on every subject imaginable related to business. She developed the popular

two-day Internet Marketing Boot Camp in addition to webinars,

seminars on CD, Internet marketing training programs, and e-books related to

Internet marketing. Besides being a well-known author, Susan is a CA (Chartered

Accountant) and a CSP (Certified Speaking Professional) and has been inducted

into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on

Internet marketing at many conferences, corporate seminars, workshops, and

events. Susan lives in Waverley, Nova Scotia, and Ft. Myers, Florida.