Susan Sweeney, CA, CSP, HoF

Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

Get More Traffic and Increase Sales!

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success.

Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies.

A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

This book will help you:

• Drive more of your targeted customers to your Web site
• Optimize your Web site for search engines
• Make effective marketing use of consumer generated media, mail lists, meta indexes, e-zines, podcasting, blogs, wikis, mobile marketing, auto-responders, social bookmarking, and more
• Leverage the power of e-mail in online sales
• Maximize "pay-per-click" search engine sponsored listing strategy
• Incorporate a dynamite media and public relations strategies
• Keep your customers coming back
• Use competitors' sites to your advantage
• Develop viral and permission marketing campaigns
• Learn how to use Web metrics and Web traffic analysis to increase sales
• Stay current through the companion Web site

See what other readers have to say…

"Since I began using some of the ideas in this book I have built my Internet sales from $1,200 per month to more than $1,000,000 per year…" --Brian Tracy, author of Maximum Achievement (read by over 1 million people in 22 languages)

"Great stuff! Practical, powerful tips on growing sales from your website. Get it!"

"I have bought about 10 website books lately and this is by far the most useful. I could hardly put it down. I am not a website designer and this book is invaluable."

"Expand your knowledge, competence, AND income by following the Internet guru's proven game plans. I did. They work. Guaranteed!"

"This book is practical and no-nonsense and helped me increase my business tenfold! Your website needs this book!"

"The show we did on '101 Ways To Promote Your Web Site' was a huge success. After reading your book, our staff decided to implement your ideas to grow our listening audience … and it worked like magic. '101 Ways to Promote Your Web Site' is a must read."

About the Author

Susan Sweeney, CA, CSP, HoF is an internationally recognized Internet marketing expert, consultant, and speaker. She is the author of eight Internet marketing books including 3G Marketing on the Internet and The e-business Formula for Success. Susan is the founder and owner of eLearningU.com, an online learning portal that offers courses on every subject imaginable related to business. She developed the popular two-day Internet Marketing Boot Camp in addition to webinars, seminars on CD, Internet marketing training programs, and e-books related to Internet marketing. Besides being a well-known author, Susan is a CA (Chartered Accountant) and a CSP (Certified Speaking Professional) and has been inducted into the Canadian Speaking Hall of Fame (HoF). She is a frequent speaker on Internet marketing at many conferences, corporate seminars, workshops, and events. Susan lives in Waverley, Nova Scotia, and Ft. Myers, Florida.