A landing page is a Web page created for the specific purpose of driving your target market towards some intended action based on the offer presented in your online ad.

Whether you want your target market to view a virtual tour, join your e-club, make a reservation, request a visitor's guide, or what ever, the key is the landing page. You must gear your landing page towards racking up conversions; to convert browsers to buyers.

The way your landing page shapes up depends entirely on your business objectives, your target market, and your offer itself.

A complex product or service will likely require a lead generation form, while a simple product such as a book or standard vacation package would benefit from providing the target market with immediate access to the purchase process. The landing page should focus on only what needs to be present to get the job done - keep it focused.

$49.95
1 hour

Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents

Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.

Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.

Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.