Permission marketing is a critically important element of every Internet Marketing Strategy. There are really only 2 ways to do more business online -- have more people receive your offer or improve your conversion ratio.

Permission marketing doesn't happen by chance.

You have to make it easy for your Web site visitors to give you permission to send them information. You have to give them a reason to give you permission. You also have to have a structure in place to keep the profile of each person giving you permission. This will help you learn more about them over time so you can send more targeted and valuable e-mails to them in the future, thus improving your conversion ratio.

There is a lot to doing permission marketing right.

$49.95
1 hour

Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents

Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internet and Internet Marketing for Your Tourism Business.

Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.

Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.

Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.