Search Engine Optimization ~ Breaking It Down Into Key Elements
Course Name
Search Engine Optimization ~ Breaking It Down Into Key Elements
Course Description
85% of people, when doing their research online, use Search Engines. With the millions of people online these days, if you place in the top 10 search results when someone is doing research on your types of products or services, you can generate significant and I mean SIGNIFICANT targeted Web site traffic. However, with the estimated billion-plus Web pages on the Web you may have some competition. Placing high in the search results doesn't happen by chance.
You've got to know how the search engines rank sites, what elements to incorporate into your site, where to include them and how to include them. Susan Sweeney has developed a proven methodology you can follow. And through this online course she will walk you through it step-by-step.
Learning Outcomes:
- The methodology to make your site Search Engine friendly - The key elements in the Search Engine ranking criteria - The key elements of web site design that accommodate the Search Engines - How to reverse-engineer your competition to see how they got the Search Engine placement they did - All about meta tags -- what they are, why they are still important, which ones are important, and how to develop them - All about ALT tags and their importance with Search Engines - All about Title tags and their importance with Search Engines - All about Link Popularity and Link Relevancy and their importance with Search Engines - How to determine your most important keywords - Where these keywords should be placed, how often they should be repeated - Questions to ask a company that offers Search Engine optimization services - The problems with frames and Search Engines - The problem with Flash, rich media and Search Engines - The problem with database driven sites and Search Engines
Course Price and Duration
1 hour
Instructor
Susan Sweeney, CA, CSP, HoF
Instructor's BIO
Susan Sweeney is a best selling author, an internationally recognized Internet marketing and e-business expert and a partner in an award winning Web Development and Internet marketing business. Susan has delivered keynotes, workshops and bootcamps to audiences on 4 continents
Susan is the author of the 8 Internet marketing books. These include 101 Ways to Promote Your Web Site, which is now in its 6th edition, has sold over 77,000 copies and has been translated into German and Spanish, 101 Ways to Promote Your Real Estate Web Site, The Formula for e-Business Success, 3G Marketing on the Internetand Internet Marketing for Your Tourism Business.
Susan is also the developer of the Internet Marketing Bootcamp, a two day, comprehensive educational program that provides everything you need to achieve e-business success.
Susan develops Internet marketing webinars that she delivers bi-weekly via the Internet and has recently developed a 6 week Secrets of Search Engine Success training program.
Susan holds the prestigious Certified Speaking Professional (CSP) designation and was recently inducted into the Canadian Speakers Hall of Fame by the Canadian Association of Professional Speakers.
