CERTIFICATION COURSE

Sustainable Tourism Course

Learn from experts from around the world who will go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations.
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Intro-Intermediate

Skill Level

8

Live Lesson Modules

10

Expert Guest Speakers

2

Professional Certificates

A few things you'll learn

We all want to be sustainable tourism businesses, but what does that mean, and how do we build a plan to make it a reality?

What exactly is sustainable tourism?

Tactics you can use to market those product effectively

The global demand for sustainable products

Stories, examples, and ideas from industry leaders

How to develop products that travellers are looking for

How to develop a plan to take the first steps

Meet your LEAD instructor

Jonny Bierman

Sustainable travel journalist & values-based destination marketer at Eco Escape Travel
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Jonny is an esteemed journalist specializing in sustainable travel, an accomplished photographer, and a dedicated marketer with a focus on promoting destinations through a values-based lens. He’s a co-author of Lonely Planet's latest guidebook on British Columbia, and his contributions have graced the pages of Vogue, National Geographic, Condé Nast Traveler, Travel + Leisure, National Post, and many others.

As the visionary behind Eco Escape Travel, Jonny is at the forefront of innovative marketing to intertwine community, culture, and conservation. His work demonstrates how tourism can serve as a  transformative power, fostering regeneration and ensuring destinations are left in a better state than they were found. His portfolio spans marine and terrestrial conservation efforts, Indigenous-led initiatives, and sustainability solutions rooted in science and technology.
Patrick Jones - Course author

Your Guest Instructors

Rachel Dodds, PhD
Professor, Ted Rogers School of Hospitality and Tourism Management
Tourism and the Local Economy
Heather Kelly
Director of Research, Adventure Travel Trade Association
The Adventure Tourism Opportunity
Raven Rice
Educational Content Creator, Tomorrow's Air
The Adventure Tourism Opportunity
Mikey Sadowski
VP of Global Communications, Intrepid Travel
Amplifying, Uplifting, and Marketing Community-based Tourism
Genvieve Huneault
Development Manager, Indigenous Tourism Association of Canada
Elevating Indigenous Tourism Respectfully
Hans Pfister
Co-Founder, Cayuga Collection Hotels Lodges & Experiences
Sustainable Accommodations and Experiences Development
Samantha Pearson
Global PR Manager, PADI
Responsible Tourism Products and Entrepreneurship
Julie Andersen
 Director Global Brand & PR, PADI
Responsible Tourism Products and Entrepreneurship
Jane Stark
Marketing Director, 4VI Social Enterprise
Sustainable Tourism Marketing

What to expect

This series of live, interactive Zoom lessons will demonstrate the demand for sustainable travel, highlight the opportunities, then empower you to take advantage.

Live conversations with industry experts

Collaborative learning with other tourism professionals

Hands-on exercises

Feedback from your instructors

Starting date

April 23

COURSE FEE

$1995 CAD

eLearningU Sustainable Tourism Certificate

After completing all lessons and evaluations, you will leave with your own plan to embrace the opportunity for sustainable tourism in your own business, and a Certificate that highlights your accomplishment.
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EIG Business School Graduate Certificate

Through our partnership, Learners who successfully complete the Sustainable Tourism Course will receive a dual certification, including a certificate that is issued by the EIG School of Business.

EIG is an international school that specializes in Business, Marketing, Digital Economy, Social Sciences, and Innovation. Founded in 1992, EIG's mission has always been to make lifelong learning available to professionals through high quality, accessible programs. They currently operate in 4 Countries, on 3 Continents, and were named to Bloomberg's list of best Business Schools in Europe.

Why Sustainable Tourism?

According to Booking.com's 2020 report, 82% of their travellers identified sustainable travel as important to them. This reflects a significant shift in traveler behaviour, highlighting the need for education in sustainable tourism.
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Tourism Sector Growth

The UNWTO has predicted that 
international tourist arrivals would reach 1.8 billion by 2030

Job Creation

The World Travel and Tourism Council (WTTC) reported that the travel and tourism sector generated one in ten of the world's jobs in 2019, and one in five new jobs created since 2014

Contribution to Global Emissions

Tourism is responsible for about 8% of global greenhouse gas emissions

Impact on Biodiversity

The UN Environment Programme (UNEP) estimated that roughly 40% of all leisure tourism trips are to biodiversity hotspots

Practical case studies

Learn from real-world examples and guided exercises

Industry experts

Learn from international leaders in sustainability

Live Cohort-based Learning

Pace your learning and earn your certificate in just 4 weeks

Our students love us

I highly recommend the Tourism Digital Marketing Course from eLearningU. The course is very specific to the tourism industry, making it more effective and valuable than a general overview of digital marketing tactics. It’s relevant and relatable for any business in the tourism industry and you’ll end up with a digital plan that makes sense for your specific business that’s attainable and impactful.
— Kerstin Auer, Echo Valley Ranch & Spa
I would absolutely recommend eLearningU to others in the tourism field. The courses offer practical knowledge that can help operators strengthen their businesses and be more successful. The program has helped me grow both personally and professionally, and I believe it can do the same for those interested in advancing their careers.
— Cheryl Eardley, Economic Development Manager, Huu-Ay-Aht First Nations
I am always looking for ways to expand my knowledge on the ever-changing tourism market. With eLearningU’s Digital Tourism Marketing Course, not only was I able to access valuable information from their captivating lessons, but also able to complete said lessons on my own time. This course is great for both new to the tourism marketing sector, and those that would like to advance their understanding. Thanks eLearningU!
— Mallery Barnett, Web & Social Media Coordinator, Kelowna Museums

Register Now

To create the most collaborative learning environment, we're accepting a limited number of Learners for this live cohort.

Register now to reserve your position.

Choose a one-time payment, or 4 payments of $499

Meet your Host

Conner Galway
President, eLearningU; Junction Consulting

Conner founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC, and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner’s current clients include lululemon, Travel Northern BC, and Mexico’s largest resort group: Grupo Vidanta.
Patrick Jones - Course author